3 Questions Post the Global SCENAR Conference in Las Vegas

As a partner with Dr. Lathrop, who is a long time user and advocate of the RITM SCENAR, now also a distributor in the North American market, I left the recent Global SCENAR Conference in Las Vegas motivated to increase our collaboration with our Russian counterparts at RITM SCENAR OKB. 

Several new devices were launched at the conference.  The upgrades and improvements will simplify processes for the user/operator.  This is valuable.

However, as a business owner/marketer intent on having SCENAR be an everyday tool in the licensed healthcare practitioners toolkit and in the "medicine drawer" or "sport bag" of every consumer I am reflecting on these three sets of questions to get to true innovation of the technology for North Americans to adopt it. 

1. Potential users:  What's your greatest challenge right now?  What's the cost of the problem?  What will it mean to you to solve it?  What is desirable to you as a potential user? 
2. Engineers:  What is possible with technology?
3. Business/Regulatory:  What is viable in our marketplace?

I look forward to discovering the answers!  If you are in one of the three categories trust I will be asking the questions.  

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SCENAR in America - A Fresh Start

"The Russians Are Coming, The Russians Are Coming" was the name of a comedy movie released in the 1960's.  Well, as they say "art imitates life".  But sometimes, it is later than predicted.  Such is the case with the much delayed but much planned arrival of the wonderful electronic medical device from Russia called RITM SCENAR.  FDA cleared and ready to distribute in America, it is the marvel of modern technology.  (Yes, for those of you in the know I AM choosing to focus only on this fresh start.)

It made it's official appearance in America at the recent 1st US International Conference on SCENAR therapy held in Las Vegas, September 25-28, 2014.  Here Russian and American scientists, health practitioners and potential distributors met to learn from each other and do business together.  As a long time SCENAR therapist, SCENAR trainer and now distributor (since April 2014) I felt the full relief and excitement of someone who worked through the travails of getting the SCENAR in America and witnessed the success of such an effort.  


 
 In all, the event gathered over 80 (eighty) SCENAR advocates from around the world.  Among them were North Americans, Central Americans from Mexico and Costa Rica, Europeans from Switzerland, Germany, Austria, France, the Netherlands, and England as well as colleagues from Australia, New Zealand and Oman (Asia).   The conference was sponsored by the SCENAR manufacturing company RITM OKB ZAO and its new US based subsidiary company RITMSCENAR OKB, Inc.  The new CEO of the US corporation, Ilya Marder, was introduced during the conference.   

Kay and I attended the second half of the conference agenda.  We hit the ground running from the moment we arrived, off to meet, greet and do business with OKB and our global colleagues.  In an upcoming post I will share about the wonderful people we met, we re-connected with and whom we will collaborate with to co-create success here in the America.
  

The Conference Agenda

As usual, in America, the conference itself was divided into three parts, first the lectures delivered in English, Russian/English combination and Russian only, where each thought was translated in person from Russian to English.   Part two was the product sales at a discount.  This included new, even more desirable SCENARS and probes.  Part three was my favorite, networking and smoozing with my friends and colleagues of few and many years.  Lots of time for this was built in between lectures, meals, etc.   

The Education

The lectures included beginning SCENAR usage, specialty usage and very advanced diagnostic and treatment sessions.  I participated in the latter.  The information was well presented, great new knowledge was shared with clear instruction.  I do have useful ideas to take back to the practice as well as share in training.  I have to say I just wish the lectures could all be delivered in English in America.  Some things just get lost in translation.  In classes I participated in along with my mentor and first trainer 9 years ago Irina Kossovskaia, MD we helped with what she and I called "language adjustment".  Ah, a goal for the future as we grow.

The thing about the SCENAR that never ceases to amaze me even after 9 years of use, and that was punctuated at the conference, is all the things it can do.  Help repair injuries, stop pain, fix internal disorders, accurately diagnose systemic and nervous system disorders and most amazingly, balance the whole CNS and ANS functions with the protocol called 3 pathways.  Now of course given the FDA clearance here in America the focus was on pain related to every condition discussed.

The Product

The devices have been upgraded, updated and modernized.  They are now modern looking, streamlined hand-held devices.  They have been digitized with colorful screens with easy to use presets. The SCENAR "Super Pro" debuted as the new top of the line RITM SCENAR unit.  It is digitized, good looking with colored windows, numbers and graphs, many presets and protocol add-ons the other SCENAR professional devices don't have.  This is therapists device.  I look forward to putting it through its paces soon. The consumer units are for everyone.  They too are sleek, pre-formatted, with many defaults.  I like the SCENAR Sport D a lot.  And yet my new favorite is the SCENAR Home Expert.  There were also probes for every purpose.  They are a bit clunky so I am working with OKB to create some new designs.  I have a new one I just sent the OKB Director.

So much for education and product.  

The People

Let's get to the real fun, long talks and plans with the Russians about how to deal with Americans, and networking with other colleagues.  Stay tuned...

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You can heal FASTER after injury...with today's advances

Don't worry.  I can make it simple.

Stick with me because to help yourself get better it can be useful to have a basic understanding of how your body's tissue responds to a trauma or injury.  Don't worry.  it is simple to understand.  Really.  Even with a Ph.D I can make it simple.  When you GET this information you can easily see how or why we suggest what we do to treat yourself after an injury.  The old ways of treating are antiquated.  Come into 2014!

How your body responds to trauma

Did you know your body responds to trauma to the tissue in three different distinct phases?  You may not have.  If you want to heal faster you want to know.  The three phases are:

1.     the acute inflammatory phase which is 0 to 7 days after you get injured,
2.     the proliferative phase which is the next 7 to 21 days after your injury and then,
3.     the maturation and remodeling phase (21 days and thereafter).

You don't have to remember the names of the phases!  Remember there are THREE and the general time frames.  It is what you do in these phases that matters, especially the first.


Know this, the early and immediate management of soft tissue injuries (muscles, ligaments, tendons, nerves) can be either extremely effective at reducing or minimizing the injury OR, if inappropriately applied, may be damaging.  

Immediate and early management is key

The most important things to remember are the aims of immediate and early management of soft tissue injury - starting with the first minutes and throughout the first 3 day. You want to:

• reduce the local temperature of the tissue
• reduce pain
• limit and reduce the swelling and inflammation (i.e. blowing up like a balloon or baseball)
• reduce energy demands of the tissues
• product the damaged tissue from further injury
• protect the initial, newly-formed tissue healing from disruption
• promote collagen fiber growth and realignment
• maintain general levels of cardio-breathing and musculoskeletal fitness/activity

Shorten the recovery time dramatically with new techniques

It is SO important to treat IMMEDIATELY after an injury.  You can completely ALTER the course of the injury and how it heals when you do!  So many times people come to us a week or more after an injury having done little but throw on a little ice or saying "I tried to stay off it."  The whole first PHASE has passed by!

So much could have been done in that first 0-7 day window to alter the course of the injury - minimizing it's "growth" and accelerating its healing.  Don't wait.  Don't think "I can handle it.  The pain's not so bad.  I will just stay off of it.  It will be OK."   This is the WRONG thing to do.

Your injury will last days or weeks LONGER than if you treated it properly yourself right away or received treatment with our inexpensive advanced technologies immediately.

Remember, there are new things out here to help you.  Technology is advancing everywhere.  It's not just the world of smartphones, tablets and computers.  It is in medicine too.

In my next post I will share tips with  you to accomplish faster healing for yourself with minor injuries.   Until then have fun out there, take reasonable precautions to prevent yourself from being injured and apply immediate help if you do.  Call us for a free consultation.  Let us connect you to an expert in your area.  The faster the better is what's key!

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