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| It may take an entire generation before doctors with new training get into the field. Photo via VisualHunt.com |
If you’ve had the chance to experience SCENAR
therapy for yourself, you may wonder why the whole world isn’t talking
about this amazing technology. The SCENAR offers incredible healing potential
for just about every injury, from minor cuts to twisted ankles and even spinal
damage. It can heal brand new injuries before they even have time to set in or
old injuries that have been causing chronic pain for years or even decades! So
why isn’t your doctor prescribing SCENAR treatments to every single patient?
Clients ask Dr. Lathrop
this question all the time. He’ll tell them all about the SCENAR and what he
has been able to achieve with it, and they’ll raise an eyebrow and ask, “If
this thing is so great, why isn’t my doctor using it?”
The answer has to do with the way the U.S. medical system
works, how doctors prescribe treatments, and the power of money to affect
awareness of treatment options.
Slow Adoption of New
Technology
Before we can change the way doctors treat patients, we must
change the way they learn medicine. This can be a very slow process. A
technology must be proven, adopted, and thoroughly visible before it will
trickle into medical teaching programs. Even then, it may take an entire
generation before doctors with new training overtake older doctors who still
practice according to the way they were taught.
Even though the SCENAR has been used throughout Russia for over 20 years, it only received 510(k)
FDA clearance in 2010. In other words, it has only been available by
prescription in the United States for six years. Slowly, the SCENAR is popping
up in continuing education seminars, but even then, doctors still need to
change the way they manage pain…
Prescriptions vs.
Application
Another reason you most likely can’t get SCENAR treatments
from your doctor is because primary care physicians do not actively apply
long-term treatments in their office. Sure, they’ll give you a TB booster or
write you a prescription for pain medicine, but if long-term treatment is
called for, they’ll refer you to a pain management specialist or physical therapist.
This system limits a doctor’s knowledge of the newest pain treatment therapies.
Money, Money, Money
As you may know, the major drug companies in America have
money. Lots of it. A big portion of this money goes towards convincing doctors
to prescribe a company’s high-cost, patented pill. According to a report
by the Pew Charitable Trust organization, the pharmaceutical industry spent
over $27 billion on drug promotion in the year 2012. $24 billion of that amount
was spent on direct marketing to physicians. Doctors are busy men and
women, and they can’t always go out of their way to look into every new
possible treatment available, especially not when they have drug reps
constantly in their office or when they attend medical conferences sponsored by
drug companies. Unfortunately, the most visible product almost always wins out,
even if it isn’t the best product.
How to Educate Your
Doctor About the SCENAR
Don’t be surprised if your primary care physician or even
your pain management specialist has never heard of the SCENAR. If you think
this is a crying shame, then you can do something about it. Create the
visibility that the SCENAR needs to gain wider acceptance. Tell your story to
your family and friends, and especially to anyone in the medical or healthcare
fields. Tell your primary care physician about the SCENAR. Tell your
chiropractor, your massage therapist, or even your personal trainer. Invite
them to read our website, or, if
they really want to understand the foundational concepts behind the SCENAR, Dr.
Lathrop’s book Bioelectric Systems.
Dr. Lathrop is also happy to speak with any medical
practitioner and explain the SCENAR to them directly. It will take time, but
with each new pain-free client, we can grow awareness of SCENAR technology. Eventually
it will be adopted into widespread medical practice where it can help countless
people heal faster and heal better!
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